IN BED WITH YOUTUBE SERIES

An original Calvin Klein series cultivated within the in-house social and creative team to bring friends of the brand and have unfiltered, in-conversation moments. Assisted with on-set production and social strategy for the launch of “In Bed With…” series partnership with Youtube. Featuring Kendall Jenner, Evan Mock, Emma Chamberlain, Rickey Thompson, and Claudia Sulewski, bringing in a total of 4M+ views. Promoted the series across Calvin Klein’s organic social media channels and ensure collateral was optimized for each platform.

UNLOCKED IN #MYCALVINS SERIES

To support Calvin Klein’s Fall 2019 handbag campaign, featuring Irina Shayk, my team and I worked on a social-first series to further story-tell and bring awareness to the collection. Operated with production, talent, and photographers on-set and executed a social strategy to promote campaign on each platform.

Managed private brand ambassador Instagram account’s posting cadence while using this channel to communicate with global micro influencers that are fans of Calvin Klein. @STYLEMYCALVINS was utilized for user generated content and social listening to gather feedback around product launches and campaigns.

CALVIN KLEIN GLOBAL CAMPAIGNS

Supported global marketing campaigns on all organic social platforms and worked with Calvin Klein’s Europe, Brazil, and Asia teams to align on cohesive messaging. Strategized content posting cadence, support copywriting optimized for all social platforms, and scheduled out posts on Instagram, Facebook, TikTok, Twitter, Pinterest, and more.

Follower Growth within 2.5 years | Instagram: 18M - 22M (+22%)