SOCIAL MEDIA STRATEGIST
Developed and executed social strategies across all channels for optimized content and organic follower growth. Increased @Jcrew Instagram following by 32% (gained +736k followers) and TikTok by 30% (gained +14.2k followers). Managed digital marketing budget for social-first shoots and paid ads. Analyzed channel performance and created reports on a weekly and monthly basis while monitoring community engagements and sentiment rate.
Follower Growth within 1 year
Instagram: 2.3M - 3M (+32%) | TikTok: 48.3k - 62.8k (+30%)
THE RETURN OF THE CATALOG
Outlined social strategy rollout and assisted in the launch of Fall 2024 J.Crew Catalog. Produced in-house content for TikTok capture and garnered 929K organic views.
IG SHOP & HIGHLIGHTS
Implemented Instagram Shop strategy as a marketing touchpoint to guide customers in their purchase journey. Prioritized updating IG Highlights twice a month, spotlighting social franchises and new arrivals. Launched In Office with Olympia IG Shop in tandem with the Reel and garnered over +6.6K product views.
IN-HOUSE TIKTOK CONTENT
Conceptualized, briefed, and produced internal TikTok shoots for J.Crew. Worked with correct stakeholders to ensure timely execution and brand consistency, reaching over 1M+ organic views. Channel gained +14.2k followers within a year.
CONTENT CREATORS
To support product marketing in a social-first way, researched and collaborated with content creators around the world for impactful posts. Social-first initiatives would achieve above-average engagement per channel.
